Lay's Việt Nam - Snack Khoai Tây số 1 Thế Giới

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Lay‘s

Lay’s – the #1 potato chips brand in the world (*) from US. Directly under the reputable incorporation PepsiCo, Lay’s has been present in more than 100 countries and conquered the favorite of millions of people around the world.

Lay’s coming to Vietnam

Poca brand and Lay’s are both affiliated to the PepsiCo group.
– POCA is domestic brand, launched in 2006 in Vietnam. This is the name used for the potato snack products, snack flavors and snack peanuts fish skin.
– Meanwhile Lay’s is the international brand, generic for all potato snack products in the world.

In 2019, PepsiCo Foods Vietnam decided to change the name Poca of potato snack products line into Lay’s brand, so that it had the same name with potato snack in the world, as well as elevated the competitiveness of Vietnam compared to other countries whose Lay’s was present.

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(*) Source Euromonitor International Limited; Snacks 2026 edition, as per potato chips definition, retail value sales; retail selling price, all retail channels, 2025 data
Lay‘s
(*) Source Euromonitor International Limited; Snacks 2026 edition, as per potato chips definition, retail value sales; retail selling price, all retail channels, 2025 data
Lay‘s

Lay’s MAX

Potato snack with 100% fresh sliced potatoes, super crunchy with deep ridge slices. Classy and trendy taste is intensely seasoned in each slice of potato. The aroma is irresistible right from the moment you open the package.

  • Lay’s MAX Wagyu flavor
  • Lay’s MAX Japanese Seaweed Flavor​
  • Lay’s MAX Sour Cream and Onion flavor
Lay’s Max
** Theo kết quả khảo sát 2018 – 2019 của Euromonitor International Limited; thực phẩm đóng gói; theo định nghĩa của snack khoai tây, tất cả các kênh bán lẻ, doanh số bán lẻ.

PRODUCT REGISTRATION

Lay‘s
Lay’s Max